At the Edelman Digital Bootcamp, students are currently hard at work. With the help of the Edelman pro’s, students attending the bootcamp begin to realize that word of mouth marketing is no longer limited to friends talking to friends over a latte at the local coffee shop.

WOM marketing now involves blogging, tweeting, flickring and engaging audiences in a personal way, even if you are not engaged in face-to-face communication. How can you reach your audience in an increasingly technological world? Students at the bootcamp are working on just that question.

Students started their brainstorming conversations talking about press conferences, speaking to company manufacturers, holding community events and engaging different audiences. One particular group has audiences ranging from professional baseball players to tree huggers. How is it possible to reach all of those people?

The key is “micro-targeting,” and the easiest way to do that is by using social media. Students are beginning to understand the importance of taking issues that had traditionally been handled off-line and bringing them to an online audience.

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