Ok, you’ve done your research and brainstorming. Now you have 100 tactics and, as Monte asks, “How do you whittle it down?”

That is the art of PR and one of the key questions of this conference. Sitting in this small group setting, listening to students discuss strategies and goals, I find they are having to expand their decision making skills and decide which 10 tactics will work best for their client’s objectives and overall goals.

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