Is e-mail too 90’s?

No, it’s still in the game. It’s a way to connect people with content. Also, it can drive people to action. E-mail can be the stimulus for grassroots action. Viral word of mouth can be a powerful tool.

• Blog content is syndicated by RSS, but not everyone has an RSS feed. An e-mail notification of a blog post is not out of the question.

• Avoid sending e-mail out on a list more that three times a month though. Over messaging will get tuned out very quickly.

• Use HTML formatting to customize your message and create a connection between you message and the content you are linking to.”Yay E-mail” says Steve.

Kaye Sweetser’s favorite tools

1. Microblogging — Twitter (and Twemes.com/edb)
2. Facebook — example: use the gift function to send gift to nonprofit volunteers, etc. Also creating groups, an alternative to ProfNet, pitching. (Most of us on Facebook let students add us but don’t invite them.) Also, you can create a class to post announcements and reminders (@scullyke12). Can also buy ads and target them very narrowly (@rdfrench)
3. YouTube — example: Bateman team created two videos with middle school kids to promote auto safety. Could do a contest with an entire class or campus.

(more…)