Before we began planning the Edelman Digital Bootcamp in earnest, we began with questions. Lots of questions in fact: what should we discuss, how long should the event be, with which tools you were familiar.

The truth is we thought we had a lot of answers. We were completely ready to plan a two-day event but thankfully like good PR practitioners we conducted research instead of going with our gut.

And so we deployed our survey to more than 50 PR schools in the Southeast even though we thought we already knew what you would say. Boy, are we glad we asked!

When the responses came in, from nearly 170 students and 295 educators (a 29% response rate), we were truly surprised to find that nearly 85 percent of students wanted a one-day event! A fact we would have never guessed had we not conducted research.

That was just the beginning of the great things we learned:
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