Bootcamp? What for?

My friend called me up the other day to invite me to a party on Saturday. Instinctively, I asked: “What are we celebrating?”

The truth is we can’t plan a party, an event or a campaign without a clear intention and purpose to guide us.

Our purpose in creating the Edelman Digital Bootcamp was clear: Educate students in social media techniques.

Why?

Simply put, we believe in Web 2.0. We believe in engaging in the conversation and getting back to what public relations was designed to do: build relationships.
(more…)