Is e-mail too 90’s?

No, it’s still in the game. It’s a way to connect people with content. Also, it can drive people to action. E-mail can be the stimulus for grassroots action. Viral word of mouth can be a powerful tool.

• Blog content is syndicated by RSS, but not everyone has an RSS feed. An e-mail notification of a blog post is not out of the question.

• Avoid sending e-mail out on a list more that three times a month though. Over messaging will get tuned out very quickly.

• Use HTML formatting to customize your message and create a connection between you message and the content you are linking to.”Yay E-mail” says Steve.

Kaye Sweetser’s favorite tools

1. Microblogging — Twitter (and Twemes.com/edb)
2. Facebook — example: use the gift function to send gift to nonprofit volunteers, etc. Also creating groups, an alternative to ProfNet, pitching. (Most of us on Facebook let students add us but don’t invite them.) Also, you can create a class to post announcements and reminders (@scullyke12). Can also buy ads and target them very narrowly (@rdfrench)
3. YouTube — example: Bateman team created two videos with middle school kids to promote auto safety. Could do a contest with an entire class or campus.

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It’s official.  EDB is full.  If you did not get signed up, you can follow us here for live-blogging from the conference tomorrow.

 There are still a few spots for educators, but not much time left.  Register now!

We wanted to update everyone on a new tool!  It is called twemes.  If you are going to follow us on twitter, you can go to www.twemes.com/edb and any tweet that has EDB in it will appear!  It is an easy way to follow all conversations about edb without being “friends” with all the twitters.

If you are tweeting about the conference you must use #EDB (insert the pound sign) for it to appear in the search.  Let me know if you have any questions about it!

The educators that attend EDB will have a different agenda from the students.

There will be a small, interactive panel that will cover how to use specific tools and  make lesson plan/assignment recommendations for social media in your existing classes. Phil Gomes will spend the day with you giving out his wisdom and knowledge of social media. You will also get the chance to observe student groups brainstorming campaign ideas.

You’re registered and psyched to come to EDB, but you pull out your
bag and stop…
What should you bring?

Here are the EDB teams suggestions…

laptop
resume/ business cards
business casual clothes
a great attitude ready to learn about social media

We noticed that you can’t use the search feature on Twitter to find us.

So if you are looking to follow us type this in instead:

http://twitter.com/edb_lel
http://twitter.com/edb_Lindsey
http://twitter.com/edb_Erin

See you on Twitter !

If you’re reading this blog, you probably already know that social media is the next big topic in public relations. But you may not know that Edelman is helping to leading the charge in use of social media in public relations campaigns. Edelman began claiming its spot as a forerunner back in 1995, when they became the first PR firm on the Internet and they haven’t looked back since!

As the years passed by, Web sites lead to blogs and Edelman was there. In 2004 president and CEO Richard Edelman began his own blog, 6 a.m. Currently, Edelman executives and employees publish more than 30 other blogs, including one from Phil Gomes, who will be leading the educators discussions on Saturday.

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