Kaye Sweetser, Karen Russell, Mihaela Vorvoreanu and Robert French offer class assignments for PR educators to consider:

Class blogs

• Using Blogger or WordPress, add each student as an author.
• Russell instructed students to make a post or comment at least five times during the semester. In the beginning, Russell frequently posted helpful links and class-related examples. As the semester progressed, students felt more comfortable posting.
• Sweetser encouraged students to use the blog as a way to react to relevant issues. It’s a nice way for students to build their online portfolios.
• French commented that blogging should be part of every class, as PR students can never have too much practice writing. He asks students to comment on PR practitioners blogs.
• Vorvoreanu looks at a class blog as a body of knowledge. A group of people can learn more together than one person can alone. At the end of the semester, she burned each student a disk with this “body of knowledge.” She asked each student to read a book and post a “thought paper” on the blog.

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A team of UGA students assisted Edelman in the research and logistics for EDB. Below is a list of their names and assignments during the campaign. You can also check out more information about them on their LinkedIn profile.
Karen Baxter is a senior majoring in public relations at the University of Georgia. Baxter is a member of the publicity committee for the Edelman Digital Bootcamp. Baxter has written social media releases, press releases and other articles for media coverage of the event.

Haley Binowski graduated magna cum laude from Clemson University in May 2007. Currently, Binowski is a graduate student at the UGA studying mass communication and public relations. Binowski is a member of the research team and also in charge of the campaign book for EDB.

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