Edelman Digital Bootcamp is focused on educating public relations students and educators about the basics of social media and strategic implementation of these tactics in a campaign.

Student Track

A series of sessions throughout the day, facilitated by Edelman professionals, will teach students everything from learning effective strategy for and use of social media tools to actual implementation in their own “mini-campaigns.” The day is designed to provide an effective balance of abundant one-on-one time and direct guidance from Edelman practioners, as well as time for the students to brainstorm and engage their own minds.

Edelman Digital Bootcamp
University of Georgia – March 1, 2008

Time		Session
8 a.m.	8:30 a.m.	Registration and Refreshments (During registration, students will be assigned to small groups for the small groups sessions later in the day.)
8:30 a.m.	9:15 a.m.	Introductions and Social Media 101 Students and educators will be introduced to the event leaders, get an overview of the expanding world of social media, and be briefed on what to expect for the rest of the day.
9:15 a.m.	9:30 a.m.	Break
9:30 a.m.	10 a.m.	Getting Started Edelman facilitators will show students the tools and techniques to effectively conduct an online conversation audit. (Full group session)
10 a.m.	11 a.m.	Client Research (conversation snapshot) Students will be introduced to the client, identify goals of the campaign and conduct research. (Small group session)
11 a.m.	11:30 a.m.	Articulate Key Findings Edelman facilitators will lead a session on the best ways to clearly articulate key findings from online research for actionable recommendations. (Full group session)
11:30 a.m.	Noon	Situation Analysis Students will prepare a situation analysis based on research findings and perform an analysis of strengths, weakness, opportunities and threats to the current situation. (Small group session)
Noon	12:30 p.m.	Lunch (Provided)
12:30 p.m.	1 p.m.	Developing Strategy, Messaging and Tactics Edelman facilitators will provide insight into the importance of a strategy-based foundation for any campaign, and give instruction on how to develop sound strategy, messaging and tactics. (Full group session)
1 p.m.	1:15 p.m.	Group Brainstorm Edelman facilitators will lead a group brainstorm to initiate campaign tactics planning. (Full group session)
1:15 p.m.	2:30 p.m.	Campaign Planning: Tactics Students will develop and plan social media tactics based on the campaign’s strategy. (Small group session)
2:30 p.m.	2:45 p.m.	Break
2:45 p.m.	3:30 p.m.	Implementing Tactics Edelman facilitators will lead students through best practices of implementing tactics. (Full group session)
3:30 p.m.	4:30 p.m.	Execute Tactics Students will choose a selection of tactics from their recommendations for which to learn the basics of implementation. (Small group session)
4:30 p.m.	4:45 p.m.	Students Prep for Best Practices Students will critically analyze the results of the campaign against the goals and objectives and identify best practices and lessons learned. (Small group session)
4:45 p.m.	5:30 p.m.	Best Practices and Wrap-Up Students will choose a selection of tactics from their recommendations for which to learn the basics of implementation. (Small group session)
7 p.m.	9 p.m.	Reception at East West Bistro (351 East Broad St., Downtown Athens, Ga.) Students will have a chance to network with educators and Edelman professionals

Educator Track

The educators’ track is tailored to combine practical how-to sessions, thoughtful discussion of theory and broader trends, and an open sharing of ideas, lesson plans and more. We anticipate that this is an ideal mix that will give attending educators what they need to effectively incorporate social media into their classes.

Edelman Digital Bootcamp
University of Georgia – March 1, 2008

Time		Session
8 a.m.	8:30 a.m.	Registration and Refreshments
8:30 a.m.	9:15 a.m	Introductions and Social Media 101 Students and educators will be introduced to the event leaders, get an overview of the expanding world of social media, and be briefed on what to expect for the rest of the day.
9:15 a.m.	9:30 a.m.	Break
9:30 a.m.	10:30 a.m.	How Practice Uses Social Media Phil Gomes will explain Edelman’s approach to using social media in practice.
10:30 a.m.	Noon	Applying Social Media Tools in the Classroom Educators will be hands-on with social media including setting up and using a wide range of tools.
Noon	12:30 p.m.	Lunch (provided)
12:30 p.m.	2:30 p.m.	Lesson Plan Panel Specific assignment ideas and resources for infusing social media into traditional PR core curriculum courses will be discussed in a roundtable discussion with Kaye Sweetser (UGA), Karen Miller Russell (UGA), Mihaela Vorvoreanu (Clemson) and Robert French (Auburn).
2:30 p.m.	2:45 p.m.	Break
2:45 p.m.	4:30 p.m.	Q&A with Phil Gomes Educators will have an opportunity to ask questions and work one-on-one with Phil Gomes and other educators. Groups of five educators at a time will rotate to observe student groups.
4:30 p.m.	5:30 p.m.	Best Practices and Wrap-Up Students will share best practices and discuss lessons learned.
7 p.m.	9 p.m.	Reception at East West Bistro (351 East Broad St., Downtown Athens, Ga.) Students will have a chance to network with educators and Edelman professionals.

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