Welcome to Edelman’s Digital Bootcamp!
Welcome to Edelman Digital Bootcamp!
After a lot of planning and hard work, we have finally come together to share knowledge, information and Ah Ha moments to create a foundation for educators and students in the social media realm. With attendees from Auburn, Texas, Kennesaw State, University of West Florida, this is a great opportunity to garner lesson plans and professional insight into the 2.0 world which can be used much like traditional media in crisis management situations, public affairs, and public relations.
After a brief introduction from Edelman’s Erin Caldwell, a social media guru and graduate of Clemson Auburn University, as well as the other presenters - Monte, Phil, Erin, Chris, Steve, Jenna, and Stephanie, we had the privilege to talk to some of the top social media educators attending today’s conference.
Check out Robert French’s podcast and Dr. V’s video interviews.
Breaking out into small group sessions, topics include audits and monitoring, client relationships, and research.
Students are asked to consider clients and what’s being said about them, as well as who is saying it. Is there negative or positive information floating around? Browsing blog search engines, including ask.com, Ice Rocket, Google Blog search and Technorati are wonderful way to conduct the research to find answers to these questions in order to create a justified recommendation for the client.
Don’t forget to watch updated pictorials of the conference at Edelman’s Flickr site.
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