Why use video?  YouTube is free and cameras are cheap, so why not?

Well, maybe its not that simple. It takes a little bit of money to produce a corporate video, but often it is worth the dime. Video has the potential to make an interesting story even more interesting.

Companies like Dove have great success with viral video. Dove’s “Self-Esteem Fund” campaign videos have generated over 4 million hits. Platforms like YouTube also allow viewers to leave comments. Each comment provides insight into consumer’s perception of the brand. There’s some free research for you right there.

Tags: edelman digital bootcamp, Grady College, The University of Georgia, ugaedb08

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