Top 10 Campaign Tactics - Using Web 2.0 for the Client Campaign
Ok, you’ve done your research and brainstorming. Now you have 100 tactics and, as Monte asks, “How do you whittle it down?”
That is the art of PR and one of the key questions of this conference. Sitting in this small group setting, listening to students discuss strategies and goals, I find they are having to expand their decision making skills and decide which 10 tactics will work best for their client’s objectives and overall goals.
What works best? Here are their top 10 (in no particular order):
- Utilizing the client’s Web site
- Interactive video posted to the client’s Web site (YouTube)
- User-generated Flickr campaign
- Sponsored links on Google (purchasing search terms)
- Search campaign
- Viral campaigns
- Forming outside connections with applicable community resources (even those who might show opposition)
- Face-to-face communications
- Directly engaging the community and attending community events and festivals
- Blogger outreach