Is e-mail too 90’s?

No, it’s still in the game. It’s a way to connect people with content. Also, it can drive people to action. E-mail can be the stimulus for grassroots action. Viral word of mouth can be a powerful tool.

• Blog content is syndicated by RSS, but not everyone has an RSS feed. An e-mail notification of a blog post is not out of the question.

• Avoid sending e-mail out on a list more that three times a month though. Over messaging will get tuned out very quickly.

• Use HTML formatting to customize your message and create a connection between you message and the content you are linking to.”Yay E-mail” says Steve.

Tags: edbuga08, edelman digital bootcamp, Grady College, social media tools, University of Georgia

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