The blog as a social media press release: The blog is a powerful tool for consumer engagement. Companies like Wal-Mart are using blogs to communicate important information via their blogs. Some of the biggest technology news of the year was first released on a blog.

Earlier this year, Wal Mart announced they would no longer be carrying HD DVDs in their stores. This news effectively brought about the death of HD DVD as a format. Was this breaking news announced through a traditional press release? No, Wal-Mart announced it on their blog.

More and more companies are finding blogs as a way to strengthen relationships with their consumers, shareholders, vendors, partners, etc. A company blog provides an immediate way to release pertinent information to the public. What’s more, each blog post is another page on the companies Web site. Many people also link to blog posts they find helpful. These are two key factors in Search Engine Optimization (SEO). Meaning, a given companies web site will show up higher when key words are searched in Google. And as we all know, that’s huge.

Tags: edelman digital bootcamp, Grady College, The University of Georgia, ugaedb08

This entry was posted on Saturday, March 1st, 2008 at 4:11 pm and is filed under Edelman Digital Bootcamp. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.