The nuggets to take away from today’s whirlwind conference include:

Ethically and effectively using Online tools (from the students’ perspectives)-

1. Transparency is key. This is more than just a buzz word. “If there is a rule for writing Online… transparency is the key rule of thumb”–Erin Caldwell
2. FREE, FREE, FREE. If you do your research, you can do a lot of Online stuff for free!
3. Updates are key. Audiences want NEW content to experience and work with
4. Put yourself in the client’s shoes
5. Personally address and UNDERSTAND how to use the Online tools. This will allow you to enhance your research and Online practices.

From Edelman’s perspective:

1. Teamwork was evolving throughout the day
2. Cool ideas abound!
3. It’s DIFFICULT to find people in the industry with the skill set to understand and effectively use Online tools. Those who are in the know are EMPOWERED!

Tags: edelman digital bootcamp, Grady College, The University of Georgia, ugaedb08

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