Are Interactive Games for You?
Interactive games are all the rage. Are they for your client?
First and foremost, make sure your content lends itself to a games. One client wanted to develop a game for their tax accounting firm. No one would want to play that game.
Secondly, consider the type of a game you want to develop. Is it informational, serious, funny, etc.? Is that tone in step with your brand?
Caution: Interactive games are expensive to do right, even when they are outsourced ($5,000-$50,000). Also, they can take time. Sometimes up to a year to develop.
A success story: When XBOX 360 was leading up to release of its hit Halo 3, Microsoft created a game that combined the online and real-world gaming. Months before the release of the game, XBOX began putting mysterious pictures of digitized ants in the windows of video game stores. Immediately a massive online discussion began about the posters. After some time, Microsoft announced that the picture was a clue to a type of scavenger hunt that combines other real world and Online clues. The winners would get a substantial prize and get their names in the credits of Halo 3. The gaming community went nuts and Halo 3 was a smash hit.
Look a this case as an exceptional example, not a benchmark. Interactive games are rarely so successful. XBOX’s success is partly due to the the nature of its product
Tags: edelman digital bootcamp, Grady College, The University of Georgia, ugaedb08
March 1st, 2008 at 5:39 pm
Becomeanmm.com is also another great example of an expensive interactive online game–however it costed corporate Mars Candy in the millions to produce… but boosted their sales as a result